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Many SEO companies boast that they will achieve a certain number of top rankings in the organic results of major search engines. This type of guaranteed SEO can be tempting, especially to those who are investigating SEO companies for the first time. After all, high rankings are what it's all about, right? Isn't that the goal?
The answer is an emphatic "No." Quality SEO companies will point out that the real goal is to bring high quality traffic to your site. It's quite simple to guarantee top positions if you choose non-competitive or obscure phrases - for example, "leprechaun repellent." Want proof? Enter "leprechaun repellent into your favorite search engine. You will almost certainly find this article dominating the results (caveat - if you are reading this article immediately after its release, the search engines may not have indexed it yet. Wait a week and try again.).
The answer is an emphatic "No." Quality SEO companies will point out that the real goal is to bring high quality traffic to your site. It's quite simple to guarantee top positions if you choose non-competitive or obscure phrases - for example, "leprechaun repellent." Want proof? Enter "leprechaun repellent into your favorite search engine. You will almost certainly find this article dominating the results (caveat - if you are reading this article immediately after its release, the search engines may not have indexed it yet. Wait a week and try again.).