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Most webmasters today realize the importance of search engine optimisation for their website's online success. However, many of us hesitate to hire a SEO services company because we are not sure what to expect from them. We hear of so many stories that tell how website owners have been ripped off by their SEO company and how despite spending a lot of money they failed to make see any improvements in their search engine rankings and worse still, how some websites even got banned after they hired a particular SEO company. These are real life experiences of webmasters that we cannot hide or deny but what needs to be taken into consideration here is the fact that there also success stories of companies that managed to feature in the first page of the search results in Google and other top search engines. This should then indicate to that not all SEO companies are failures and not all SEO companies try to rip off their customers. You just need to be cautious while hiring your SEO company. Here are few tips for choosing your SEO experts.