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Buying diamond jewelry or shopping for diamond jewelry is not as easy as one would imagine. I had firsthand knowledge of how difficult it is to pick up the right set of diamond jewelry when I spent time at my uncle’s shop the other day. Many regular customers who visited the shop did not have much idea about what they exactly wanted as they were impressed by the many designs shown to them by the shop salesmen and they found it difficult to choose. Money was not a consideration for them and it was only with the help of the salesmen that they could buy diamond jewelry they wanted.